THE TARGET AUDIENCE FOR PRESENCE WOULD BE MALES BETWEEN THE AGES OF 16-25 BEING THE HIGHEST VIEWING AUDIENCE OF HORROR/THRILLER FILMS. THEY ARE THE KEY AUDIENCE WE WANT TO APPEAL TO THE THRILL AND EXCITEMENT ATTRACTS THIS AUDIENCE MORE SO THEN A FEMALE AGE 40, DUE TO THE VIOLENCE AND THE CUTTING EDGE ACTION.A FEMALE WOULD PROBABLY PREFER A ROMANTIC COMEDY RATHER THAN A THRILLER/HORROR.